New Vision Revealed
On October 7th, Willen Hospice held its annual Business Reception at Mercedes-Benz of Milton Keynes and presented its vision for the future to an audience of 150 key business leaders and dignitaries from around the City.
Paul Hinson, Chief Executive of Willen Hospice unveiled the Hospice’s fresh new brand identity and marketing campaign created by local businesses Igloo Creative and Art in Marketing, as gift in kind.
Designed to tie in with the charity’s 30th anniversary and to give the Hospice a clear direction in helping secure its future, the new vision statement was announced:
"Our vision is to be the lasting and thriving provider of free care to all people affected by life limiting illness in our community."
Paul Hinson also revealed the Hospice’s new logo. He said:
“On reaching the milestone of our 30th anniversary, we didn’t want to simply mark our age. Instead, we wanted to use this opportunity to look forward to our next 30 years with excitement and determination to sustain the highly skilled and free care we provide to terminally ill adults in our community and the support we give to their families and friends.
To prepare for this challenging future, Willen Hospice has completely refocused itself with an ambitious vision, clear objectives, and a brand new look, logo and campaign. Doing this required professional help and we are grateful to have benefitted from the extensive time and skills given freely by some highly creative and talented people in Milton Keynes.”
Work has now begun to replace the old logo with the new logo, which includes everything from shop fronts to collection boxes.
30th year plans
Mr Hinson also revealed plans for the 30th anniversary celebrations, which includes initiatives such as a limited edition calendar with images donated by local photographer Karen Parker; the 2011 Ball that will include auction items such as a bespoke piece of jewellery donated by Woolfe Jewellery of Milton Keynes; and a new website donated by Interdirect Ltd, who are long-standing supporters of the Hospice. A new pool car loaned to Willen Hospice by Mercedes-Benz of Milton Keynes was also unveiled incorporating the new branding.
Video - Always there to Care
The evening included the preview of a film created for Willen Hospice by Megalith TV to capture each aspect of the Hospice’s services and to emphasise the message that Willen Hospice is also a place for people to receive treatment and not simply a place where people die.
Always there to care
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courtesy of Stephen Crawford, Megalith TV (a local professional video production company)
Thanks for your support
Paul Hinson concluded that Willen Hospice needs funds more than ever. 2011 presents a great opportunity for individuals and businesses to get involved and offer support in conjunction with the 30th anniversary. He added:
“I cannot thank people enough for their kind support, whether they have raised £10 or £1,000, every effort and gesture of kindness makes an incredible difference to the service we work so hard to provide.”
(Comment moderation is enabled. Your comment will not appear until approved.)
"The new logo looks fresh and modern - but sustains the mood of the old which I feel people connected with Willen will value. Congratulations on 30 years of caring. And thank you for the difference you made to our family when Bill Gooall stayed wit you."
Posted by: Bella Madden on 06/11/2010 (16:34)
Posted by: karin on 14/10/2010 (20:38)